four easy ways to annoy your new lead

After 5 years in business, I’ve seen it all. 👀

It’s not often we walk into a perfect business with water tight processes who are operating optimally.

After all, companies will usually look to bring us on board when things are starting to slip. We get it, you’re growing and can’t be Superman or Wonder Woman.

I’ve listed my top 4 surefire ways to make a bad impression on your leads and how to take action before you lose them.

1. Ghosting the Phone Call

I don’t need to tell you that leaving it days before calling a lead back is a bad idea, it’s an obvious one. If you know that you are rarely able to answer a phone or call back in a timely fashion then you need to be really clear about this anywhere you market your business. Make sure your call to action isn’t telling people to call you to enquire.

2. Inbox Ignorance

So you’ve been really clear and told your leads to email - now what? If your inbox is a shit tip, that email’s going to get lost pretty fast. And when it does, you’ll eventually reply with ‘sorry for the delay in getting back to you’. It’s not a good look. If you know you can’t respond within 24 hours, use the auto responder function to let your lead know you’ve received their message and will come back to them within whatever time frame works for you.

3. Endless Email Tennis

It’s 2024, there is no excuse for playing email tennis trying to find a mutual time slot to chat. I’ve seen many leads completely fall off at this stage. Get an online booking tool, they sync with your calendar and will only let someone book when you’re actually free. Instead of ‘what time works best?’ you can say ‘here’s a link to my calendar so you can book a time that works for you’. In case you’re wondering - Tidycal is my favourite.

4. Contract Conundrums

So you’ve directed your lead to email, they’ve had an auto reply telling them you’ll reply in 48 hours and they managed to find a time slot in your diary without even asking you.

Don’t get to the onboarding stage and then send a million attachments to print and sign. Think about the information you actually need and if it can be put into an online form. You should also consider using online signature software for important legal documents. No one’s got time to print, sign and scan nowadays!

If you’ve read though any of these and related - don’t panic. There’s always room for change.

If you’re ready to outsource tasks like these - head over to the contact page where you can email, call or fill out the contact form.